Les Halles was a huge, huge denim brand in the late ’70s, early ’80s and is now being re-launched by the original founders, Marlene and Stephen Baum, along with their daughter, Remy.
How it happened…again:
Remy recently graduated from college and was poking around her mother’s closet when she found a pair of original Les Halles jeans and thought it would be a great idea to re-launch the Company. The jeans she found are the latest craze in denim – the “boyfriend” jean, and hence, the Company has redesigned their “boyfriend” jean from the ’70s for today’s modern woman (along with a bunch of other styles).
The re-launch of the Les Halles brand from 1979 is a true family affair, and the 7 denim styles that have made their debut are exceptional in fit, fabric, and design. And the price point – $62 (jean shorts) to $120 (jeans) for premium denim is great in these economic times. The Company has not sacrificed fabric or fit.
Also, according to the retailers that are already carrying the jeans (including ravinstyle.com), they are flying off the shelves – the Boy Jean and the Straw.
The brand is already gathering a great celebrity fan base. Erin Lucas from The City, Julianne Moore, and Maria Menounos are huge fans!!
The company sent me a pair from their very first run (or is that re-run?). They had some tweaks to the fit at the time but I hear they are fabulous now. They are SO comfortable!
Watch for the Les Halles brand near you and be a trendsetter in your city. Now go poke around in your parents closet. Maybe you’ll find a treasure among the plaid bell bottoms.